Brett Siegel, PhD

Dr. Brett Siegel joined the Department of Communication in the fall of 2022. He earned his PhD in Media Studies from the University of Texas, where he taught courses on narrative strategies, media design, and football media. His research focuses on sports media, communication, and culture, with a particular emphasis on the ways in which leading sports brands and their media partners navigate various public relations crises. You can find his work in the Journal of Sport and Social Issues, the International Journal of the History of Sport, the journal of Emerging Sport Studies, and the De Gruyter handbook of Communication and Sport.

Siegel, B. “One Nation, One Team?: The U.S. Women’s National Team and the Politics of Failure.” In Media, Communication and the 2023 FIFA Women’s World Cup, edited by Molly Yanity and Danielle Sarver Coombs, 2025.

McClearen, J. & Siegel, B. “NBC’s Diversity Olympics: Promoting Gay Athletes in Pyeongchang.” In Handbook of Communication and Sport, edited by Michael L. Butterworth, 2021.

Siegel, B. “Fantasy Football and the Discourse Surrounding Violence Against Women.” The International Journal of the History of Sport, 2021.

Siegel, B. “‘True Champions and Incredible Patriots’: The Transformation of the Ceremonial White House Visit under President Trump.” Journal of Emerging Sport Studies, 2019, Volume II.